A consistent 3D Secure user experience
Working with Entersekt, South African retail bank Capitec streamlines the full 3D Secure journey and reaps the rewards.
Business challenges
- Replace inflexible outsourced system with a card-not-present experience fit for a globally recognized leader in digital service delivery
- Ensure user enrollment automatic in order to drive adoption and save branch costs
- Dispense with easily forgotten static passwords to reduce cart abandonment
Results
- Conversion rates increased by 54 percent in six months; transaction value grew 149 percent in the first year
- Further tweaks targeting transaction limit related declines, increased that conversion rate by 150 percent in just over a week
- Delivers a consistent user experience across all digital channels
- Provides a step-up experience that looks and feels the same irrespective of the 3D Secure version in use
